by Transfashion Ind
FURLA LAUNCHES SS19 AD CAMPAIGN “THE FURLA SOCIETY”
Renowned Italian leather accessories brand Furla is pleased to announce the launch of its SPRING SUMMER 2019 collection Campaign, The Furla Society. A true celebration of everything that encompasses The Furla Society – freedom of expression, individuality, playfulness and diversity – we see the new, vibrant collection come to life through playful, memorable messaging.
To underline the Italian DNA, Furla utilized the streets of Milan as their playground, the season comes alive with playful model interactions. With paired back, every day surroundings, each character stands out from the crowd as being unashamedly bold, confident and eclectic. Through energetic, beautiful moments caught in time, Furla poetically speaks to everything The Furla Society stands for and embodies.
As well as campaign content on Instagram, Instagram Stories, Facebook, Wechat and Weibo, all assets and activations will also be supported by visual merchandise in-store, special events, and tailored, campaign specific CRM activity.
The campaign was shot by film director Steven Brahms and campaign photographer Stas
May, with creative direction from Wednesday Agency.
Filmed in Italy with Soo Joo, Chiara Scelsi, Joan Smalls, Lucky Blue Smith and Pyper America as models, spring summer comes alive through a celebration of eclectic characters who embody the Furla ethos – creative, confident, optimistic, modern engaging, joyful and young in spirit.
Furla’s invites everyone to join and celebrate the freedom of #TheFurlaSociety.